I work to position tourism as a catalyst for sustainable, inclusive, and innovation-driven development. As head of sustainability promotion at Visit Benidorm, I contribute to making the city a leading smart destination and helped secure its recognition as a European Green Pioneer of Smart Tourism 2025.

My work bridges data, sustainability, and product innovation—developing strategies in sports and family tourism, and leading projects like Benidorm Care Lab, focused on social inclusion and active ageing.

With 20+ years in the sector, I advocate for tourism that regenerates places, engages communities, and actively shapes a better future.